INTRODUCTION
This is the consumer privacy policy of the Pearson Candy Company web site, www.pearsonscandy.com (the "Web Site"). This policy will tell you about what personally identifiable information we may collect from consumers through the Web Site and how we may use that information. This policy will also tell you how we will deal with children under the age of 13 who may contact us through the Web Site.

This policy only applies to personally identifiable information that we collect from consumers through the Web Site. It does not apply to information that we collect through the Web Site from retailers or brokers.

This policy was last updated on January 1, 2005. We may revise this policy from time to time. Please check back here periodically to see whether this policy has changed. We will always have the most current version of this policy posted here.

Questions regarding this policy may be sent to us by clicking on the Web Site's "Contact Us" button or writing to us at 2140 West 7th Street, St. Paul, MN 55116.

ABOUT THE WEBSITE
The Web Site is a general audience web site which provides information about us and our products and through which we may conduct promotional activities. We do not sell any products to consumers through the Web Site. Accordingly, we anticipate that the only way in which we will receive personally identifiable information from consumers through the Web Site is by way of messages sent to us by email or through the Web Site's "Contact Us" page.

From time to time we may conduct promotional activities through the Web Site. For example, we may offer to send products or promotional items (hats, t-shirts, etc.) to consumers who contact us. We may also conduct promotional contests which consumers may enter by contacting us through the Web Site.

As we note above, we do not sell any products to consumers through the Web Site. However, the Web Site may allow you to link to the web site of an independent merchant from whom you may purchase our products. We do not control those merchants or their web sites or privacy practices. We encourage you to review the privacy policies of those merchants before choosing to do business with them.

PRIVACY STATEMENT
We are the owner of all information that we receive through the Web Site. We will not share any personally identifiable information that we receive from consumers through the Web Site with any outside party unless we are required to do so by law or we believe, in good faith, that doing so is necessary in order to comply with applicable law, cooperate with law enforcement officials or comply with legal process to which we are subject.

INFORMATION WE MAY COLLECT
Because we do not sell products to consumers through the Web Site, the personally identifiable information that we receive from consumers through the Web Site is limited to information which is provided to us in email messages or through the Website's "Contact Us" page. We will collect information sent to us by consumers, such as names, phone numbers, email addresses, home or work addresses, product preferences, interest in our promotional activities and information relating to problems brought to our attention.

As we note above, the Web Site may allow you to link to an independent merchant from whom you may purchase our products. We do not intend to receive any personally identifiable information from those merchants unless we need such information to respond to a product related problem.

OUR USE OF INFORMATION
We will use personally identifiable information that we collect from consumers through the Web Site to conduct promotional activities and to respond to messages that we receive. In so doing, we may make use of names, phone numbers, email addresses and home or office addresses. We may also make use of specific information provided to us in a message.

As we note above, we will not share any personally identifiable information that we receive from consumers through the Web Site with any outside party unless we are required to do so by law or we believe, in good faith, that doing so is necessary in order to comply with applicable law, cooperate with law enforcement officials or comply with legal process to which we are subject.

CHILDREN
The Web Site is a general audience web site which is not directed to children under the age of 13. Nevertheless, we will always comply with the Children's Online Privacy Protection Act and the rules promulgated by the Federal Trade Commission thereunder.

We will not knowingly collect personally identifiable information from children under the age of 13 through the Web Site. If we receive a message which contains information which provides us actual knowledge that the sender is a child under the age of 13, we will respond to the sender with a message that asks that he or she communicate with us through his or her parent(s) or guardian(s). We will then delete the sender's message from our systems and we will not communicate with the sender other than through his or her parent(s) or guardian(s). We will not retain the sender's email address or any information contained in his or her original message.

SECURITY
Protecting your privacy is of importance to us. We have taken measures to prevent the loss or misappropriation of any personally identifiable information that we receive from consumers through the Web Site. All of our employees who deal with personally identifiable information collected from consumers through the Web Site are aware of this policy.